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YouTube Sentiment Insights
for Creators & Brands

Track how your audience really feels with AI sentiment scoring, anomaly alerts, and per-video breakdowns. Spot the spike before it snowballs.

Explore Insights FreeSee How It Works

Free · No credit card · Live in minutes

Built for creators, agencies, and brands who want to understand YouTube audience mood at scale.

Trusted by 4,000+ creators, 4.8M+ comments read
Why It Matters

Why YouTube creators watch sentiment, not just views

View count tells you who showed up. Sentiment tells you what they thought. Here is what reading the comments by hand misses.

You can't tell if a video bombed until the metrics catch up

View count and watch time lag the comment thread by hours or days. Sentiment is the leading indicator that says "this one didn't land" while you can still respond.

A quiet controversy looks the same as nothing happening

If you only watch likes vs dislikes, you miss the cluster of negative comments forming under one video. Sentiment scoring surfaces the cluster before it goes viral the wrong way.

Real questions get buried under praise

Genuine “how do I…” comments drown in “great video!” replies. Tag filtering pulls the questions to the top so you can answer them or fold them into the next script.

You're guessing which video format your audience prefers

Per-video sentiment breakdowns make it explicit. Compare longform vs shorts, interview vs solo, talking-head vs voiceover, and see which one your audience actually liked.

What are YouTube Sentiment Insights?

Sentiment Insights score every comment on your channel as positive, negative, or neutral, then roll those scores up so you can see the mood of your audience at a glance: per video, per week, or across your whole channel.

AI-powered comment tagging surfaces recurring themes, and anomaly alerts ping you when the sentiment on a video moves outside its normal range, so you find the problem (or the win) while it still matters.

Creators on paid plans save an average of 10+ hours a month with CommentShark.

0+Comments read
0+Actions automated
0+Creators on board
0+Languages supported
Keeps Fans Coming BackCommenters who get a reply are 2.5x more likely to return.
Works While You Sleep73% of replies go out outside business hours.
Replies Within The HourMedian time from comment to reply: under 30 minutes.
Try it yourself

Build a sentiment rule in one sentence

Click any highlighted word to swap options. Trigger an action when sentiment shifts: alert, tag, or auto-reply. No account needed until you want to save it.

Reward your loyal fans rule
WhenIf  Where on Action,  Run. Do this Notify and .
Click any highlighted word to customize this ruleSign up to save this rule →
Review before send

Need some confidence? Try 'needs approval' mode

Every draft action lands in a review queue. Approve, tweak, or reject with one click, so nothing goes out without your say-so.

Approve in the app

Skim the queue on the dashboard and clear it in a tap.

Approve from your inbox

Turn on Email to Approve and act on each draft right from the email.

Insights Examples

How sentiment insights turn comments into signal

A comment lands, the AI scores and tags it, and the right insight surfaces: a daily trend, a per-video breakdown, or a real-time anomaly alert.

💬Engagement

Auto-reply to thank-you comments

Keep warm comments warm. The system recognizes the thank-you, matches the rule, and replies before the moment cools off.

Fans feel answered while they are still watching.
@musicfan2024
@musicfan202424 min ago

Thanks so much for this tutorial. Really helped me out.

42Reply
✓matches your AI rule Thank Viewers
✓generating personalized reply
@yourChannel
@yourChanneljust now

@musicfan2024 You are so welcome. Glad it helped and thanks for watching.

Reply
✓posted to YouTube
💸Revenue

Answer product questions while buying intent is hot

When someone asks where the boots, camera, or gear came from, the answer appears instantly instead of hours later.

Curiosity turns into clicks before the viewer leaves the thread.
@fashionista_jane
@fashionista_jane33 min ago

Love this outfit. Where did you get those boots?

18Reply
✓matches your AI rule Product Questions
✓generating reply with product link
@yourChannel
@yourChanneljust now

@fashionista_jane They are linked in my bio and code SHARK10 gets you 10% off.

Reply
✓posted to YouTube
🛡️Moderation

Delete obvious scams before real viewers ever see them

The comment section stays useful when spam gets handled as soon as it appears, not after it has already polluted the thread.

The audience sees a cleaner, safer community by default.
@get_rich_fast_99
@get_rich_fast_9947 min ago

I made $50,000 last month. Click my profile link now for the secret.

Reply
✓matches your AI rule Block Spam
✓auto-deleted from comments
Insights Capabilities

Five views that turn raw comments into audience signal

From sentiment timelines and per-video breakdowns to AI comment tagging and anomaly alerts. Every primitive you need to read the mood of your channel without scrolling threads.

Sentiment Timeline

Visualise how your audience mood shifts over days, weeks, and months. Spot trends early and understand how your content impacts viewer sentiment.

Per-Video Breakdown

See sentiment scores for each video individually. Compare how different topics, formats, or styles resonate with your audience.

AI Comment Tagging

Every comment is automatically tagged by topic and intent: questions, praise, complaints, feature requests, and more. No manual labelling needed.

Anomaly Alerts

Get notified when sentiment spikes or drops unexpectedly. Catch controversies, viral moments, or community issues before they escalate.

Tag Filtering

Filter your insights by any combination of tags. Drill into just the questions, just the negative feedback, or any slice of your comment data.

How It Works

From channel connect to your first sentiment trend in minutes

Connect your YouTube channel, let AI score and tag every incoming comment, explore the dashboard, and act on anomalies as they surface. CommentShark keeps scoring 24/7.

  1. Connect Your Channel

    Sign in with Google OAuth and link your YouTube channel. CommentShark begins syncing your comments and running sentiment analysis automatically.

  2. Comments Are Scored & Tagged

    Every incoming comment is analysed by AI to assign a sentiment score (positive, neutral, or negative) and tagged by topic and intent.

  3. Explore Your Insights

    Open the Insights dashboard to see sentiment timelines, per-video breakdowns, and tag distributions. Filter and drill into the data that matters most.

  4. Act on Anomalies

    When sentiment shifts suddenly, anomaly alerts surface in your dashboard. Respond to issues quickly and track how your actions affect audience mood.

Built For

Teams using YouTube sentiment as a leading indicator

Audience mood moves before metrics do. These are the people who watch it on purpose.

Solo Creators

Read your audience without scrolling threads. Catch the moment a video breaks against your usual sentiment line and learn what landed (or didn't).

Marketing Teams

Measure campaign reception against baseline. See if a launch trailer is shifting audience mood positive or negative, before the metrics roll up to leadership.

Educators & Course Creators

Surface real student questions and complaints buried in praise. Tag filtering pulls out the “I'm stuck on…” comments that need a follow-up video.

Product Launches

Monitor reception on launch day and the week after. Anomaly alerts flag a sentiment dip before it shows up in a refund spike or a churn metric.

Case studies

What creators get back

Three real accounts, anonymized. Every figure is lifetime-to-date usage.

Community and moderation

A safe space that scales

Warm replies at volume, with spam cleared before it spreads.

replies posted
17,758
active rules
16
comments moderated
1,026
hours saved
~449

17,758 replies in their first 6 months. Month six alone: 2,915 replies.

Spiritual and personal growth · 250K–500K subscribers

Lead generation

Turning comments into booked calls

Intent rules turn high-value questions into booked calls.

replies posted
10,981
active rules
34
hours saved
~275

10,981 replies in their first 7 months. Month seven alone: 1,589 replies.

Financial education · 50K–100K subscribers

Small channel, big volume

Six rules doing the work of a team

A small channel replying like a staffed team, off six broad rules.

replies posted
9,957
active rules
6
hours saved
~249

9,957 replies in their first 3 months. Month three alone: 2,755 replies.

Music reactions · 25K–50K subscribers

Read all 5 case studies
Inside Insights

See the actual product.

A look at the sentiment dashboard, comment tags, and trend views creators use to read the mood of their channel.

Every comment in one place

Comment inbox

Search, filter, tag, and reply across your whole channel without bouncing between videos.

Click to expand
Rules that stay readable

Automation rules

See exactly what replies automatically, what gets moderated, and what still needs your approval.

Click to expand
Signals worth acting on

Channel insights

Track sentiment, returning commenters, and engagement patterns without stitching reports together by hand.

Click to expand

Insights pricing that scales with your channel

Start free, unlock advanced sentiment views and longer history when you need them. No credit card required to begin.

Free
$0
  • 3 rules
  • 20 actions/mo
  • Templated replies
Starter
$19/mo
  • 10 rules
  • 500 actions/mo
  • AI replies + classification
Most PopularCreator
$49/mo
  • 25 rules
  • 1,500 actions/mo
  • AI replies + classification
Custom
Let's talk
  • Rules & actions to fit
  • Priority support
  • Onboarding call & setup
See full pricing →Start free

Bigger channel? Tell us what you need and we'll put a plan together. Response in under 1 hour.

Frequently Asked Questions

What is comment sentiment analysis?
+
Sentiment analysis uses AI to score each comment on a scale from negative to positive. CommentShark automatically classifies every synced comment so you can see at a glance how your audience feels about each video, without reading thousands of comments manually.
What are AI comment tags?
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Comment tags are automatic labels applied to each comment based on its content. Tags include categories like questions, praise, complaints, suggestions, and spam. They let you quickly filter and focus on the comments that matter most.
How accurate is the sentiment scoring?
+
Sentiment is scored by an AI language model that reads each comment in the context of your channel, not by keyword matching, so it copes well with slang, emoji, and non-English comments. Individual comments can occasionally be misjudged (sarcasm is hard for any AI), but aggregate trends across a video are highly reliable.
Can I get alerts when negative sentiment spikes?
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Yes. You can configure sentiment anomaly alerts from the Insights page. Set a threshold (e.g. 40% negative) and CommentShark will email you when a video crosses it. Alerts have a 6-hour cooldown and only fire when sentiment is getting worse, not when it improves.
Which plans include sentiment insights?
+
Sentiment analysis, AI comment tagging, and the Video Insights dashboard are available on Starter, Creator, Pro, Custom. Free-tier users can upgrade from the Insights page or visit the pricing page to unlock these features.